Dana Lorenz had 8 years of experience working in the fashion industry for large names such as Donna Karan and Gucci before casually turning her attention to jewellry in 2005. It was a fortuitous decision and very good timing, as her work stood in edgy opposition to the boho look that had dominated New York for years and of which everyone was beginning to tire. Lorenz’s work is rife with dark undertones. Materials are chosen for their visual and physical weight: brass, chain fringes, spikes, and moody stones. She uses strong visual statements and metaphors to evoke a real connection to memory and identity:
“Fenton clients favor a history and the knowledge that many came before them and many will come after. The believe that every object tells a story.”
Her designs quickly caught the eye of Cloak’s Alexander Plokhov, who commissioned some of her pieces for his menswear collection. Soon Lorenz was also collaborating with Proenza Schouler and Brian Reyes for their catwalk shows, and had developed an entire range of jewellry for Opening Ceremony. Success was met with success, and within three years Fenton Jewellry could be found at all the top shops in New York and abroad.
