Carole Le Bris Perez Carole Le Bris Perez Carole Le Bris Perez Carole Le Bris Perez

Carole Le Bris Perez

16.06.2016

The Paris-born, New York-based fine jeweller approached Valery Demure to help with a full rebranding mission. The Agency managed this project, oversaw a business plan and introduced a merchandising consultant to help create a more focused range.

BRANDING

Introduction and Supervision of Branding Agency to produce:

Identity | Assets | Website

COMMUNICATIONS

Introduction and Supervision of expert Copy Writer:

Brand Biography | Press Release

BUSINESS PLANNING

Introduction and Supervision of Planning Agency to produce:

Financial Planning | Competitor Profiling | Brand Presentation | Business Positioning | Sales + Distribution Strategy | Operations| Marketing + PR Strategy| Business Timelines

RANGE PLANNING

Introduction of Merchandising Consultant to plan:

Collection Structure | Pricing Strategy

BRAND BUILDING

Introduction of international Press Agencies 

Launch in Europe, Paris Fashion Week, March 2016

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