Deborah Pagani Deborah Pagani Deborah Pagani Deborah Pagani Deborah Pagani Deborah Pagani Deborah Pagani

Deborah Pagani

24.06.2016

Valery Demure took on the task of fully rebranding Deborah Pagani´s fine jewellery business. Since then the Agency has produced a campaign and has begun to implement a distribution strategy in line with the brand´s redefined identity. Valery Demure also introduced a leading merchandising expert to help plan collection structure.

BRANDING

Introduction and Supervision of Branding Agency to produce:

Identity | Assets | Website

COMMUNICATIONS

Introduction and Supervision of expert Copy Writer:

Brand Biography | Press Release | Q + A

Project Management of new collection Campaign:

Introduced Stylist, Art Director, Photographer

RANGE PLANNING

Introduction of Merchandising Consultant to plan:

Collection Structure | Pricing Strategy

BRAND BUILDING

Presented the brand at New York Fashion Week, March 2016

Presented the brand at the Vegas Couture Show, June 2016

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