Gripoix Gripoix Gripoix Gripoix Gripoix Gripoix

Gripoix

28.06.2016

A short-term project where Valery Demure was asked to rebrand the venerable French costume jewellery house. Under the Agency´s supervision, Gripoix´s image and structure were wholly reformulated to suit the contemporary marketplace. As part of this project, the Agency oversaw a business plan, campaign and new brand-specific visual merchandising tools. Valery Demure also introduced press agencies and organised two presentations for press and buyers.

BUSINESS PLANNING

Introduction and Supervision of Planning Agency to produce:

Financial Planning | Competitor Profiling | Brand Presentation | Business Positioning | Sales + Distribution Strategy | Operations| Marketing + PR Strategy| Business Timelines

BRANDING

Introduction and Supervision of Branding Agency to produce:

Identity | Assets | Website

COMMUNICATIONS

Introduction and Supervision of expert Copy Writer:

Brand Biography | Press Release

Project Management of new collection Campaign:

Introduced Stylist, Art Director, Photographer

BRAND BUILDING

Introduction of International Press Agencies

Re-Launched the brand during Paris Fashion Week

Introduction and supervision of specialist Set Designer:

Design and commissioning of a branded display environment

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