Chroma Stream, Uncommon Matters SS18
Uncommon matters “paints” a new path for SPRING/SUMMER 2018. The brand’s latest collection Chroma Stream wanders and winds, creating sinuous buoyant shapes that are subtly infused with a cool sensuality.
Parallel lines double-up to forge new wave forms that flow around wrists and arms in collars and cuffs. Labyrinths and loops merge and interlock, as bold earrings and large brooches. New tones with a satin matt finishing are juxtaposed with rich combinations like midnight blue and mint green, and with jubilant pairings like flamingo, lemon, and lilac. Solid surfaces in silver and gold gleam with light-hearted vitality, for a super chic effect.
A genial stream of elegance and exuberance runs through the collection, resulting in a fascinating manifestation of joyful energy.
With her latest campaign, Amelie Riech wanted to present her vision of authentic beauty, by getting closer to her muse.
She wanted to create a portrait of woman, without make-up or re-touching.
The girl’s hairstyle follows the language of form of the collection.The creative process is about finding and defining abstract shapes, lines and curves.
Amelie really liked the contrast between her pure face and the abstraction of the jewellery and hair. Taking her out of the everyday and bringing in an artistic element.