Preciously Paris is a line of ultra-luxe clutch bags fusing contemporary art, veritable haute couture and delicious fun.
Tongue-in-cheek motif, sizzling technicolor and collectable status rule the vibrant world of Preciously Paris. The range zooms in on the clutch bag and its horizontal format, available in four sizes. For day or evening, every clutch is hand-embroidered by Parisian ateliers couture, with a limited edition of just 38 pieces per design.
Preciously Paris was born, unexpectedly, from one woman´s own jeans. Carole Tessier -the designer behind the label- is a denim kind of girl, albeit a very singular one. A non-conformist, she customized her jeans with whimsical messages and naughty cartoon imagery, all embroidered by Jean-François Lesage´s league of exceptionally skilled petites mains.
Carole Tessier wore her jeans to Art Basel in Miami, where collectors instantly asked if they could have their own denim intervened. Although a series of personal orders ensued, this was not the project that she was after. This was a hobby and Tessier is not one for minor tasks. A celebrated interior designer and consummate collector of contemporary art, she decided to apply her vast knowledge of textiles and informed taste on a hyper-focused project: The clutch bag as a canvas for novel visual expression.
“Instead of jeans, I decided to work on another item of femininity: the clutch”, says Tessier. “A classical and concise shape specifically for true collectors, women who have had enough of overexposed, overbranded It Bags”. Despite the hundreds of hours of work devoted to making each bag, Preciously Paris is intent on bringing irreverent fun back to the drained world of accessories.
Contemporary art is at the very backbone of Preciously Paris. Inspiration comes from the work of Damien Hirst, a friend of Tessier’s, as from Takashi Murakami, who designed the bedroom of two of her six daughters. A collaboration with American street artist Toxic led Tessier to spray paint an embroidered nappa leather clutch with very bold results.
Tessier is eclectic in her approach. Just as art moves her, so does an eccentric collection of vintage banknotes – so far ten currencies have inspired some of Preciously Paris´ most intricate designs. Fascinated with manga, the designer also brings slightly deranged baby deers to an equation of irony and couture.
“The embroidered Bambis are a bit like the name Preciously Paris”, says Tessier, “they are a little bit terrible and a touch rock´n´roll, but they´re also luxuriously precious”.