FOUNDRAE: Men’s Jewellery
This Fall 2018, FOUNDRAE Co-Founder and Creative Director Beth Bugdaycay will launch the first new category expansion since the brand’s inception in 2016: Men’s Fine Jewellery & Accessories.
The evolution into men’s was a natural progression for Bugdaycay; after creating several special orders for men and designing a white gold guard chain personalised with her wedding anniversary and children’s names for her husband’s birthday, Bugdaycay recognised a refreshing, new customer out there who would also appreciate her modern heirloom pieces.
Drawing inspiration from her iconic Core Chapter, the men’s line offers FOUNDRAE’s signature mystical cigar bands in men’s sizes, sleek symbolic lighters, customisable FOB chains, white gold guard chains and luxurious penknives using the finest materials, including 18K gold, champlevé enamel and pavé diamonds. The latest expansion further illustrates Bugdaycay’s vision of balanced individuality, where men now too are encouraged to live beautifully and meaningfully in her pieces.
The men’s collection debuts with 24 pieces ranging in price from $1,695 to $6,250. The collection will launch worldwide for Fall/Winter 2018 with Browns London, Mad Lords and Hirshleifers.