Wai Wai’s endless summer
We are thrilled to launch Wai Wai, the brand of rattan and bright coloured acrylic bags from Rio de Janeiro. We will showcase Wai Wai for the first time in Paris during June resort Market. With more than ten years of experience in the fashion industry , Brazilian stylist – turned designer, Leo Neves launched his line, WAI WAI domestically in 2015. Known for bringing the Carioca flavour to Brazilian editorials and campaigns (the Brazilian noun or adjective Carioca refers to anything associated with Rio de Janeiro), Leo has brought his very personal signature to his young brand by mixing unconventional materials such as rattan and acrylic, turning them into contemporary, summery and effortless designs for all year round.
Exploring the Brazilian indigenous crafts that are part of the brand’s DNA “100% Made In Brazil”, the Resort 2018 collection brings, in additions to the iconic Balaio (rattan round bag),new models in leather and painted wood. In this new collection, WAIWAI is inspired by the atmosphere, the traditions and spices of the Brazilian summer once again.
Featuring a colour palette of tropical fruits and flowers, WAIWAI creates vibrant and fun accessories for our summer vacation.
Brazil is and will remain at the heart of WAI WAI, the brand is designed and handcrafted there, the materials are sourced there, the aesthetic is luscious, relaxed and sexy, no need to mention that the cool girls of Brazil, looking for a fun statement have already adopted the brand.
The brand recently launched online with a trunkshow on Moda Operandi to great success.